Conduit Amplifies Reach for Twackle.com with New Browser App

Twackle Sports App Delivers Top Sports News and Content to Fans Anytime, Anywhere on the Web

McLean, VA – Twackle.com, the web’s premier aggregation engine for sportsrelated content on Twitter and Conduit®, powering apps for its network of over 250,000 web publishers and their 170 million users, today announced the launch of the Twackle Sports App. The new app, powered by Conduit Platform, delivers the day’s top sports news links to Twackle’s network of sports fans directly in their browsers. Twackle.com is a product of Octagon Digital, which is the standalone new media division of Octagon, the world’s largest sponsorship consulting practice and a pioneer and leader in athlete & personality representation & management.

In 2009, Twackle.com launched as one of the first aggregation engines for sports-related content on Twitter. Ever since, the site has been processing millions of sports-related posts on Twitter weekly, identifying the most popular sports news stories, and aggregating the most popular content online by sport. Conduit helps to extend Twackle’s reach beyond Twitter, to the browser, with a web app that drives traffic back to Twackle.com.

“There are countless online sports news destinations vying for fans’ attention. To grow our user base, we needed to go where our users are and not just wait for them to find us,” commented Jim DeLorenzo, Vice President, Octagon Digital. “Our Conduit-powered app allows us to reach out to fans, entice them with easy access to information, and bring them back to our site for more. It’s an awesome extension of our business model.”

Conduit also offers Twackle a massive distribution channel via the Conduit App Marketplace, which exposes the Twackle App to more than 250,000 web publishers and 170 million users in the Conduit Network.

“Every company, large or small, must constantly nurture their existing customers while trying to get more. Conduit Platform and the Conduit App Marketplace are a free solution for doing both,” notes Adam Boyden, president of Conduit. “And it’s perfect for a company like Octagon Digital and their Twackle product because they now have another effective delivery method in their online arsenal. Now they can reach their audience wherever they are on the web and increase loyalty by reducing the likelihood that users will look elsewhere for sports information.”

For more information on how Conduit can help your organization increase exposure of your brand and acquire new customers, visit us at www.conduit.com or write to us at info@conduit.com.

About Octagon

Octagon, the inaugural winner of the “Sports Agency of the Year” Award by the Sports Business Journal, is the world’s largest sports and entertainment representation and marketing agency with global expertise in consulting, athletes & personalities, event management, property representation, marketing solutions, licensing and merchandising and talent procurement. As part of The Interpublic Group (NYSE:IPG), one of the world’s leading organizations of advertising agencies and marketing services, Octagon employs more than 900 people worldwide. For further information please visit: www.octagon.com or follow us on Twitter: @Octagon_AP.

About Conduit

Conduit© powers apps for over 250,000 web publishers and their 170 million users. The free, awardwinning Conduit Platform enables web publishers of all sizes to easily create apps using their own brand and content. Publishers can then distribute their apps both directly and via the Conduit App Marketplace and engage users constantly beyond the boundaries of their website.

The patented Conduit Platform is enabling global brands to market themselves online, including the Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, the National Hockey League, Travelocity, and TechCrunch, as well as hundreds of thousands of small and medium-sized organizations in more than 120 countries.

Conduit-powered apps are compatible with all leading operating systems and Internet browsers including Internet Explorer, Firefox, Safari, and Google Chrome. To Conduit Your Site, visit www.conduit.com. Press Contact: Dayna Verstegen Director, Marketing Communications Direct: +1.650.340.1550 #101