Is AI Your Ally?

by Dayna Verstegen

You may have heard the sensational headlines about the risks of artificial intelligence for privacy, biased data, and job displacement. These are crucial issues that regulators, security experts, and technologists must tackle in the coming years. In fact, tech leaders including Mark Zuckerberg, Elon Musk, and Bill Gates will participate in the inaugural AI Insight Forum hosted by the U.S. Senate tomorrow (Wednesday, September 13). For more information, check out this article from VentureBeat.

Does AI represent an “existential threat to humanity” as Musk has opined? I am more inclined to agree with this more pragmatic assessment by Bradley Schurman, founder and CEO of The Super Age:

“Human extinction [by AI] is hyperbolic, given that technology has largely moved society forward historically, paving the way for greater wealth creation and improvements in living and working conditions.” In other words, don’t let fear rob you of a big opportunity!

So, let’s get on with it, shall we? First of all, anyone with an email address can take advantage of artificial intelligence right now using any number of natural language processing chatbots that generate human-like text responses, including Bard, ChatGPT, Perplexity AI, and Jasper. Check out this AI chatbot review by ZDNet to learn the pros and cons of these and more.

The cost of these services varies greatly. Bard by Google is free. You can get unlimited “prompts” with ChatGPT for $9/month or $90/year. ChatGPT-4 is also available on the Bing search engine at no cost. According to Perplexity’s AI, the free version is available to everyone; the cost for “unlimited copilot usage” is $20/month or $200/year. Jasper is a bit more expensive; an individual can subscribe for $39/month.

Using Artificial Intelligence for Work

AI offers a profound advantage for businesses of any size. The tools now at your disposal can benefit every function in your organization. We have never had a tool that could so effectively reduce the bottom line and escalate profitability in every organization.

What can it do for you?

FOR WRITERS: AI can help you create and improve any type of document that you must write including outlines, web pages, blogs, emails, headlines, collateral, newsletters, vision/mission statements, ads, product descriptions, bios, interview questions, meeting summaries, scripts, FAQs, and many more.

Coming soon: AI Do’s & Don’ts for Writers

FOR BUSINESS OPERATIVES: Did you know AI can help you with supply chain management, optimizing pricing strategies, customer service/support, competitive research, developing product ideas, preparing business plans and proposals, generating legal documents, creating forms, and translating copy? And of course, it’s a great tool for analyzing large amounts of data to identify patterns, trends, and opportunities.

Coming soon: Leveraging AI to Improve Profitability--Sales, Operations, and Strategic Planning

FOR MARKETERS: Simplify complex tasks like: A/B testing, customer segmentation, identifying brand voice, generating keywords, responding to comments, researching trending topics, building an online community, and optimizing engagement.

Coming soon: How AI Can Help Marketers Make Informed Decisions Faster

FOR HUMAN RESOURCES: Automate repetitive tasks like candidate sourcing, resume screening, scheduling interviews, and onboarding processes. Answer common employee questions. It can also assist in talent acquisition by using algorithms to match candidates with job requirements and assess their fit within the organization. AI is not only for simple tasks, it can also help with organization planning, training and development, and employee retention efforts.

Coming soon: From the Mundane to the Strategic-How AI Can Improve Talent Acquisition & Employee Engagement

What do you want to learn? Do you have questions about AI? I’ll help you find the answers. Put your questions below in the comments.

Note: This is the introductory article to a new series about the value of artificial intelligence for content creation. ChatGPT was a resource for researching this article.